Is Voter Genome Project better, faster, cheaper?
Yes. Recent breakthroughs in data warehousing technology (including the Massively Parallel Processing System built by the Voter Genome Project founders) have shown to be improving at multiples over the conventional Moore's Law benchmark.
Voter Genome Project is using the newest, fastest, and best possible formula, targeting and trying to reach sympathetic individuals. Targeting voters by tired, conventional demographics is the “old way” that doesn't work as well as targeting individual by individual, regardless of who they are or where they live. Every individual in the country--including some that were once unreachable--can be reached via Voter Genome Project's products and services, well beyond typical demographic distinctions like race or gender.
Scalable Hardware + Massive Data Sources + World Class Analytic Tools = “Digital October Surprise”
Voter Genome Project’s founders have designed some of the world’s most advanced large-scale data management and analysis systems, including the innovative supercomputer that enabled Celera Genomics to win the hotly-contested race to map the entire Human Genome. Coupled with the largest aggregation of consumer data in the United States, Voter Genome Project’s products and services offer any progressive Democratic candidate or cause a “Digital October Surprise” that will make them difficult to beat on election day.
Contrary to popular perception, Celera Genomics’ success in sequencing the Human Genome was generated in the data-center rather than the laboratory. Seeing a novel competitive advantage, the Democratic National Committee adopted our new massively parallel data warehouse system, leveraging sophisticated analytic tools used in mapping the human genome for now more accurately mapping voting behavior and probabilities. Using our system enabled the Democrats to be up in 45 states for the 2006 election with better, faster, and more accurate data than in prior years--at a fraction of the cost of the proposed alternative system.
Real-time iterative re-targeting of key voter segments is the essence of the "Digital October Surprise" that is possible with Voter Genome Project products and services. When the election is down to the wire, Voter Genome Project offers campaigns the power to rapidly execute tactical voter- and donor-reaching decisions "in the moment", rather than making October’s decisions on February’s information.
Sample applications of Voter Genome Project technology:
Voter Genome Project can identify the independent and Republican voters who are sympathetic or likely persuadable
- Voter Genome Project can identify the independent and Republican voters who are either sympathetic or likely to be persuadable to change their registration in order to vote for your candidate in a closed Democratic primary.
- We can find the many thousands of newly enrolled voters statewide who are most likely to support your candidate.
- We can find every person in the country whose household income is over $200,000, and who likely is a strong supporter of your candidate. The campaign then can do a nimble, targeted fundraising appeal to get them to max out this quarter.
- We can find the thousands of unregistered voters who are likely to be enthusiastic supporters of your candidate early enough to persuade them to register them to vote.
- Our 50x processing speed advantage over our competitors enables rapid-turnaround targeting of selected voter profiles or segments based on that day's developments, including the results of televised debates. Hot-button issues can shift in a matter of minutes, and only our technology is up to the task of refining and retargeting in near real-time.
- We can tell you not only who just moved, say from Manchester to Keene, but also that they originally moved to New Hampshire from Chicago five years before that--and we can match them up and correlate their consumer and voting history for when they lived in their prior residences.